Parma, Italy · Founded in 1916

Acqua di Parma

Founded in Parma in 1916, Acqua di Parma embodies the Italian art of living, from its Colonia eau de Cologne to the Mediterranean landscapes of Blu Mediterraneo.

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History

In 1916 Baron Carlo Magnani founded Acqua di Parma to offer an alternative to the opulent perfumes of his time. Colonia, created that year, became the house's emblem: a clear, elegant eau de Cologne in the image of the city of Parma.

The house has since expressed the Italian arte di vivere through several collections: the Colonia family, the Mediterranean waters of Blu Mediterraneo, the deeper fragrances of Signatures of the Sun and the florals of Le Nobili.

Founded: 1916, Parma
Founded by: Carlo Magnani

Milestones

1916Founded by Baron Carlo Magnani; Colonia is created

The collections

Colonia
The family born of the 1916 eau de Cologne: clean, luminous citrus and aromatic compositions, declined in woodier, more intense or purer versions.
In the guideColonia Colonia Essenza Colonia Intensa Colonia Pura
Blu Mediterraneo
Fresh waters inspired by Italian coasts and islands — Capri, Amalfi, Panarea, Calabria — where citrus, herbs and fruit tell of a Mediterranean summer.
In the guideArancia di Capri Bergamotto di Calabria Fico di Amalfi Mandorlo di Sicilia Mirto di Panarea
Signatures of the Sun
Deeper eaux de parfum built around a precious material — oud, saffron, sandalwood, oak, incense — and the warm light of the Italian sun.
In the guideMagnolia Infinita Osmanthus Oud Oud & Spice Quercia Yuzu Zafferano
Le Nobili
The house's floral collection, paying tribute to the noble flowers of Italian gardens, such as magnolia.
In the guideMagnolia Nobile Peonia Nobile Rosa Nobile

The house’s fragrances

Acqua di Parma