Portrait
Olivier Creed
A leading figure of the house of Creed, which he ran for several decades, Olivier Creed is presented by the house as the author of many of its creations, including Green Irish Tweed, often alongside his son Erwin.
Some of these attributions are debated by perfume historians, who point to the involvement of outside perfumers. Volute therefore mentions them with caution.
Career and creations
Creed traces a family history of more than two hundred and fifty years, from English tailors settled in Paris to today's perfumers. According to the house, after Henry Creed's death in 1949, his son James and a young Olivier Creed took over the business. The house credits Olivier Creed with creating Aventus, the blockbuster fragrance that, it says, transformed an output of a thousand bottles into today's business. He recalls that his grandmother helped him a great deal, even giving him a mould to make the bottles, and that his father encouraged him to follow his passion. Today he composes with his son Erwin at the house's factory in Fontainebleau.
Aventus, launched in 2010, pairs bergamot, lemon and blackcurrant with a heart of pineapple, pink pepper and jasmine, on a base of birch, patchouli and musk.
Green Irish Tweed, a fougère the house compares to a sharp tailored suit, is sometimes attributed to him, but the official page for this fragrance does not name its perfumer, so Volute lists it as not disclosed.
Text written with the help of AI, based on official information from the fragrance houses, the fragrance companies and the perfumers themselves.
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