Born To Stand Out
Seoul, South Korea · Founded in 2021
Born To Stand Out
A Korean house with a provocative tone, championing non-conformist luxury and fragrances whose names and accords are deliberately excessive.
Official website(new tab)History
Born To Stand Out was born in Seoul in 2021, when its founder, a perfume collector since childhood, left a job as an investment banker and sold part of his art collection to create his own house.
The brand speaks to misfits and rebels: it champions an over-the-top yet effortless luxury, boozy, gourmand or smoky accords, and names that make no attempt to please everyone.
- Founded
- 2021, Seoul
Milestones
- 2021The house is created in Seoul
The house’s fragrances
Born To Stand Out
Dirty Rice
Born To Stand Out
Drunk Lovers
Born To Stand Out
Drunk Saffron
Born To Stand Out
Fig Porn
Born To Stand Out
Filthy Musk
Born To Stand Out
Gold Juice
Born To Stand Out
Indecent Cherry
Born To Stand Out
Mad Honey
Born To Stand Out
Melón Malo
Born To Stand Out
Mud
Born To Stand Out
Saint Petal
Born To Stand Out
Smokin' Gun
Born To Stand Out
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